Why the Genies SDK is Huge For New Apps
Do you know what the Genies SDK is yet? Millions of users have downloaded Genies, and built their very own digital avatars — but the company behind the popular avatar app has another pillar to its strategy. Its SDK (software development kit) is being honed by app co-founder Evan Rosenbaum, with the goal of revolutionizing the virtual world and the way the world thinks about digital identity in the 21st century. Over the next decade, the reasoning at Genies goes, everyone will be building their digital presence with the same kind of care and attention that people use in real life. The advantage of ‘virtual reality’, of course, is that we are not limited in the same ways that our bodies are. Virtual space is more accessible and more mutable than ‘meatspace’.
For a fee, other app developers can gain the benefit of Genies’ personalized avatar system, with its voluminous library of attire, facial expressions, and digital animations. Integrating Genies into chat apps, stickers, augmented reality, animations, even games, can add new dimensions to an app.
The Next Step of Avatar Technology
Genies CEO Akash Nigam has been vocal about what he sees as “the next wave of communication through avatars where people feel comfortable expressing themselves.” Instead of just another app, Genies is now an avatar services company. It has added functionality to the likes of Facebook Messenger, WhatsApp, and iMessage, with expressive animations accessible through those apps’ keyboards. Genies’ SDK also gives the app a means of competing with SnapChat’s Snap Kit for building Bitmoji into their keyboards. Genies’ appealing, expressive style puts it head and shoulders above its more anodyne, generic-looking competitors, such as Facebook Avatars or Apple Memoji. Through partnerships with brands such as Gucci, Genies has given itself distinctive style and credibility as a means of creating a unique digital representation of oneself that not only looks like the user, but a cooler and more stylish version of the user.
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